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YouTube Marketing Strategy: Grow Your Channel

If you’re getting into video marketing, there’s no better channel than YouTube. It’s right behind Google, and the No. 2 social media platform after Facebook. Oh, and it reaches more than 2.5 billion monthly active users (MAU). That’s a lot of eyes. And it’s why your...

Minimizing Marketing Blind Spots: The New Era of Attribution

Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away.  Traditionally, marketers had certain data we could always rely on, but the data pool we can pull from seems to be growing and...