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The role of page experience in creating helpful content

Helpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. ​Google Search Central Blog   The role of page...

Simplifying video presentation on Google Search Results

Videos can appear in several different places on Google, including the main search results page, and video search results. Today we’re making changes to one of the ways videos appear in search results. This will make it easier for users to understand what...

How we fought spam on Google Search in 2022

Every day, we’re discovering, indexing, and serving billions of web pages, and a significant portion of pages we discover are spam. In 2022 we launched multiple updates to our systems to thwart these attacks and ensure a spam-free experience for all Search...