by Allen Campbell | Jun 12, 2026 | Uncategorized
Key Takeaways TikTok launched four new or expanded premium ad formats at its 2026 Newfronts: Logo Takeover, Prime Time, TopReach, and expanded Pulse offerings. More than 200 million Americans are on TikTok, and the platform reaches 1.99 billion monthly active users...
by Allen Campbell | Jun 10, 2026 | Uncategorized
Key Takeaways AI-generated answers have compressed brand discovery into a single moment. One summary can now serve as a customer’s entire first impression. AI systems pull from a wide range of sources, including forums, review sites, and outdated content, not just...
by Allen Campbell | Jun 9, 2026 | Uncategorized
Key Takeaways Google is testing “Sponsored Shops,” a format that groups multiple products from a single retailer into one branded unit inside Shopping results. This moves competition from the product level to the retailer level, changing what it takes to win...
by Allen Campbell | Jun 3, 2026 | Uncategorized
Today, we’re excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site’s visibility within generative AI features on Search....
by Allen Campbell | Jun 2, 2026 | Uncategorized
Key Takeaways Chartbeat data tracking more than 2,500 news sites globally shows Google search referrals declined 33 percent in 2025, with small publishers (fewer than 10,000 daily page views) seeing 60 percent declines over two years. AI platforms are compressing...
by Allen Campbell | May 26, 2026 | Uncategorized
Key Takeaways Robots.txt is a plain text file in your root directory that tells search engine and AI crawlers which pages on your site to crawl and which to skip. By guiding bots away from technical clutter and low-value pages, you make sure they spend their time on...
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