by Allen Campbell | Aug 21, 2026 | Uncategorized
Key Takeaways Paid media forecasts most often break at CPC inflation and conversion rate volatility, not at the strategy level. New campaigns run negative for the first several weeks as algorithms learn. Forecasts that skip this ramp-up period set expectations that...
by Allen Campbell | Aug 19, 2026 | Uncategorized
Key Takeaways SEO forecasting still matters, but the inputs and outputs have changed. AI Overviews and zero-click behavior are absorbing demand that used to produce clicks. Forecasts built on pre-AI assumptions will now overstate expected traffic. The modern...
by Allen Campbell | Aug 17, 2026 | Uncategorized
Key Takeaways A Peec AI study of 5 million query fanouts collected between April 1 and April 21, 2026 reveals how AI platforms rewrite and expand user queries before executing searches. ChatGPT consistently injects words like “best,” “reviews,” and the current year...
by Allen Campbell | Aug 14, 2026 | Uncategorized
Key Takeaways Google’s AI Mode has surpassed one billion monthly users in its first year, with queries more than doubling every quarter. The new Intelligent Search Box accepts text, images, files, videos, and Chrome tabs as inputs, powered by Gemini 3.5 Flash....
by Allen Campbell | Aug 12, 2026 | Uncategorized
Key Takeaways The DELEGATE-52 study from Microsoft Research tested 19 LLMs on document editing tasks across 52 professional domains over 20 editing interactions. Even top frontier LLMs at the time, including Gemini 3.1 Pro, Claude 4.6 Opus, and GPT 5.4, corrupted an...
by Allen Campbell | Aug 12, 2026 | Uncategorized
Key Takeaways Audience-first SEO builds your keyword and content strategy around a specific, high-value audience instead of a broad topic or category. The tactics stay familiar (keyword research, content gap analysis, TAM (total addressable market) analysis), but the...
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