by Allen Campbell | Oct 2, 2026 | Uncategorized
Key Takeaways Brands recommended by ChatGPT were 2.5x more likely to receive a website visit within seven days, according to Similarweb research. Most AI-influenced visits did not arrive through an identifiable AI referral. More than half of AI-influenced visits...
by Allen Campbell | Sep 30, 2026 | Uncategorized
Key Takeaways Sentiment and online reputation don’t drive AI citations the way most brands assume. Some data even shows a negative correlation. Format isn’t the deciding factor. 64 percent of AI citations come from ordinary pages, not listicle, how to, or comparison...
by Allen Campbell | Sep 28, 2026 | Uncategorized
Key Takeaways A mini persona is a lightweight audience snapshot built for one piece of content, not an entire marketing program. You can build one in minutes using GWI (Global Web Index) data, first-party analytics, or support notes, paired with a focused AI prompt....
by Allen Campbell | Sep 25, 2026 | Uncategorized
Key Takeaways AI systems are more likely to reference brands that present original research. Research suggests that where information appears on a page can influence its chances of receiving an AI citation. Clear formatting makes original findings easier for AI...
by Allen Campbell | Sep 24, 2026 | Uncategorized
Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need to analyze your performance. Google Search Central Blog ...
by Allen Campbell | Sep 23, 2026 | Uncategorized
Key Takeaways Conversion rate drives more revenue impact than traffic volume, but most teams still spend their effort chasing clicks instead of fixing the funnel. More impressions don’t guarantee more clicks, more sessions don’t guarantee more conversions, and more...
by Allen Campbell | Sep 22, 2026 | Uncategorized
Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI answers, how early it’s mentioned, and how many categories it shows up in. Apple ranks #1 for AI visibility with a score of 65.6/100, boosted by Apple...
by Allen Campbell | Sep 21, 2026 | Uncategorized
Key Takeaways LinkedIn is reportedly developing several new ways for creators to monetize their audiences. The roadmap includes subscriptions, creator funding, brand partnerships, paid experiences, and ticketed events. The expansion could make LinkedIn a more...
by Allen Campbell | Sep 17, 2026 | Uncategorized
Key Takeaways Cyber5 (Thanksgiving through Cyber Monday) can drive close to a third of a brand’s November e-commerce revenue, and ad costs climb right alongside demand. The four pillars of Cyber5 prep, creative testing, budget pacing, landing pages, and promo...
by Allen Campbell | Sep 17, 2026 | Uncategorized
Key Takeaways All four major AI engines share a similar training recipe (pretraining, instruction tuning, and preference optimization), but each one is tuned toward a different outcome. Public preference-training datasets show a documented shift from a single...
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