by Allen Campbell | Jun 22, 2026 | Uncategorized
Key Takeaways An AI citation audit tells you, on a per-topic and per-platform basis, where your visibility gaps come from and what type of action closes each one. The majority of citations driving AI responses typically come from third-party sources, not brand-owned...
by Allen Campbell | Jun 19, 2026 | Uncategorized
Key Takeaways The core problem with most AI visibility prompts isn’t that they’re wrong; it’s that they’re missing the context real users bring. Generic inputs produce generic, unactionable data. The SPIV framework (Segment, Persona, Intent, Variable) structures...
by Allen Campbell | Jun 18, 2026 | Uncategorized
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all of you can truly connect, learn, and enjoy. Google Search...
by Allen Campbell | Jun 17, 2026 | Uncategorized
Key Takeaways Most AI brand visibility tracking today replicates keyword tracking logic, using prompts instead of search terms. The underlying assumption is the same, and that’s the problem. Traditional search engines are deterministic: the same query tends to return...
by Allen Campbell | Jun 15, 2026 | Uncategorized
For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is now open to all advertisers, and the dynamics that made early access valuable are already starting to shift....
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