by Allen Campbell | Jun 19, 2026 | Uncategorized
Key Takeaways The core problem with most AI visibility prompts isn’t that they’re wrong; it’s that they’re missing the context real users bring. Generic inputs produce generic, unactionable data. The SPIV framework (Segment, Persona, Intent, Variable) structures...
by Allen Campbell | Jun 18, 2026 | Uncategorized
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all of you can truly connect, learn, and enjoy. Google Search...
by Allen Campbell | Jun 17, 2026 | Uncategorized
Key Takeaways Most AI brand visibility tracking today replicates keyword tracking logic, using prompts instead of search terms. The underlying assumption is the same, and that’s the problem. Traditional search engines are deterministic: the same query tends to return...
by Allen Campbell | Jun 15, 2026 | Uncategorized
For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is now open to all advertisers, and the dynamics that made early access valuable are already starting to shift....
by Allen Campbell | Jun 12, 2026 | Uncategorized
Key Takeaways TikTok launched four new or expanded premium ad formats at its 2026 Newfronts: Logo Takeover, Prime Time, TopReach, and expanded Pulse offerings. More than 200 million Americans are on TikTok, and the platform reaches 1.99 billion monthly active users...
by Allen Campbell | Jun 10, 2026 | Uncategorized
Key Takeaways AI-generated answers have compressed brand discovery into a single moment. One summary can now serve as a customer’s entire first impression. AI systems pull from a wide range of sources, including forums, review sites, and outdated content, not just...
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