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Introducing INP to Core Web Vitals

In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. The Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quality of a webpage’s...

The role of page experience in creating helpful content

Helpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. ​Google Search Central Blog   The role of page...

Simplifying video presentation on Google Search Results

Videos can appear in several different places on Google, including the main search results page, and video search results. Today we’re making changes to one of the ways videos appear in search results. This will make it easier for users to understand what...