Earlier this year, as part of our work to fight spam and deliver a great Search experience,
we launched a spam policy to combat site reputation abuse.
We’re clarifying our policy language to further target this type of spammy behavior.
We’re making it clear that using third-party content on a site in an attempt to exploit the
site’s ranking signals is a violation of this policy — regardless of whether there is
first-party involvement or oversight of the content.
Google Search Central Blog
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