Select Page

Keyword Cannibalization: What It Is and How to Avoid It

Key Takeaways Keyword cannibalization happens when multiple pages target the same keyword and intent, causing them to compete and dilute your rankings. Spot it quickly with a site search in Google, the Pages view in Search Console, or a keyword cannibalization report...

What is Customer Lifetime Value?

Key Takeaways CLV measures the total revenue a customer generates over their entire relationship with your business.  Tracking CLV helps you measure where your growth is sustainable, not just whether your last campaign worked. Use the basic CLV formula to get a usable...

Introducing the branded queries filter in Search Console

Following the Query groups launch last month, we’re happy to announce we’re providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is...