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Search Central Live Tokyo: The 2025 Return

Get ready, Japan! We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025! If you are fluent in Japanese and are interested, read on! We’re bringing back all the elements you loved, with even more opportunities for you to shape...

Preparing For The Rise of AI Shopping Assistants In Search

“What’s the best water bottle for hiking in hot weather?” Once upon a time, this was a question you’d ask a friend or perhaps even a search engine. These days, more users are asking ChatGPT or Bing for product recommendations instead. But instead of pointing them to...

Getting Cited in LLMs: A Guide to LLM Seeding

Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big shift in how these tools present information. Large language models (LLMs) change how users...

Large Language Model SEO (LLM SEO)

Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language models (LLMs) like ChatGPT, Gemini, and Perplexity for answers.  ChatGPT alone fields over 2.5 billion prompts a day and serves more than 120...