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The new Search Console Insights report is here

We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier...

Simplifying the search results page

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners. ​Google Search Central...

Adding markup support for loyalty programs

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits...

App deep links: connecting your website and app

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we’ll review the current state of app deep links — take a look at what they are, the benefits of using them, and how to implement them effectively....