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Meta Description 101: Definition, Importance & Tips

A meta description is a short text that tells the reader what’s on the page before they click.  You’ve probably heard they’re important for SEO. But are they really? That’s what you will learn from the article. I will also share 11 actionable tips on how to write...

SMS Marketing: What It Is + Top Tips & Tools

SMS marketing is an effective way to meet your target audience exactly where they are—their smartphones. With short snippets of text messages, SMS marketing can be a great way to engage customers and boost sales. Throughout this article, we’re going to dive deeper...

The new Search Console Insights report is here

We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier...

Simplifying the search results page

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners. ​Google Search Central...