Select Page

How To Boost a Post on Linkedin

Key Takeaways Boost posts that are already winning organically, not the ones you hope will catch on. Paid spend won’t fix weak content. Only boost LinkedIn posts that have social proof.  Your campaign objective tells LinkedIn who to show your post to. Choose your goal...

Keyword Cannibalization: What It Is and How to Avoid It

Key Takeaways Keyword cannibalization happens when multiple pages target the same keyword and intent, causing them to compete and dilute your rankings. Spot it quickly with a site search in Google, the Pages view in Search Console, or a keyword cannibalization report...

What is Customer Lifetime Value?

Key Takeaways CLV measures the total revenue a customer generates over their entire relationship with your business.  Tracking CLV helps you measure where your growth is sustainable, not just whether your last campaign worked. Use the basic CLV formula to get a usable...