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What Is Trendjacking & How to Do it for Your Brand

Do you remember the viral “Little Miss?” meme revival from 2022? That’s a great example of trendjacking, or inserting your brand into viral online conversations. It felt like every brand — from global airlines to your local coffee shop — jumped into labeling...

How to Write Your LinkedIn Headline (+ 20 Examples)

LinkedIn is the best platform for building professional connections, finding B2B leads, and job hunting. But in order to make the most of the platform, you need a LinkedIn headline that’s going to stand out. Below, we discuss what a LinkedIn headline is, how you can...

Meta Description 101: Definition, Importance & Tips

A meta description is a short text that tells the reader what’s on the page before they click.  You’ve probably heard they’re important for SEO. But are they really? That’s what you will learn from the article. I will also share 11 actionable tips on how to write...

The Real Cost of Customer Acquisition (And How to Cut It)

If you don’t know how much it costs to acquire a customer, you’re flying blind. And if you do know, but you’re paying too much, you’re in trouble. The simple fact is, scaling a business without understanding your customer acquisition cost (CAC) is like trying to fill...

SMS Marketing: What It Is + Top Tips & Tools

SMS marketing is an effective way to meet your target audience exactly where they are—their smartphones. With short snippets of text messages, SMS marketing can be a great way to engage customers and boost sales. Throughout this article, we’re going to dive deeper...

Your Trucking Company Business Plan Review

TruckingOffice – #1 Trucking Software For Truckers A business plan is a series of documents that lay out the ideas and strategy for a trucking company to succeed. The best business plan has methods to determine if the strategies are working – or not. Even...

Save Time With TMS Trucking Software

TruckingOffice – #1 Trucking Software For Truckers What we really need is automation that will take the rate con and from that, it can create a dispatch ticket find the best route create a bill of lading attach the BOL to an invoice send the invoice via email...

ELogs and IFTA Integration

TruckingOffice – #1 Trucking Software For Truckers An IFTA report that has the ELOG accuracy we need? Sounds great! How do we get it? Because a ELog doesn’t track fuel purchases. Nope, it doesn’t. For that, you need a system that tracks expenses....

Navigating Freight Brokerage Authority & Business Setup

TruckingOffice – #1 Trucking Software For Truckers This is not a business you run with post-it notes and reminders written on the back of envelopes. Freight brokers must be organized. When loads get lost (they will) or drivers get lost (they will) then you need...