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How to Write Your LinkedIn Headline (+ 20 Examples)

LinkedIn is the best platform for building professional connections, finding B2B leads, and job hunting. But in order to make the most of the platform, you need a LinkedIn headline that’s going to stand out. Below, we discuss what a LinkedIn headline is, how you can...

The Real Cost of Customer Acquisition (And How to Cut It)

If you don’t know how much it costs to acquire a customer, you’re flying blind. And if you do know, but you’re paying too much, you’re in trouble. The simple fact is, scaling a business without understanding your customer acquisition cost (CAC) is like trying to fill...

Meta Description 101: Definition, Importance & Tips

A meta description is a short text that tells the reader what’s on the page before they click.  You’ve probably heard they’re important for SEO. But are they really? That’s what you will learn from the article. I will also share 11 actionable tips on how to write...

SMS Marketing: What It Is + Top Tips & Tools

SMS marketing is an effective way to meet your target audience exactly where they are—their smartphones. With short snippets of text messages, SMS marketing can be a great way to engage customers and boost sales. Throughout this article, we’re going to dive deeper...

The new Search Console Insights report is here

We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier...