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Simplifying the search results page

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners. ​Google Search Central...

Adding markup support for loyalty programs

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits...

App deep links: connecting your website and app

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we’ll review the current state of app deep links — take a look at what they are, the benefits of using them, and how to implement them effectively....